Email Marketing tips from Email Designer

Email Newsletter Creation

November 21st, 2008

So you’ve built your email list, you’ve separated the list into a number of different groups and now you are ready to begin building your newsletter. Let’s start with the header of your email. Read the rest of this entry »

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Holidays are coming, it’s time to get the word out!

October 15th, 2008

The holiday season is here, businesses are looking to get the word out on sales and people are ready to take advantage off these sales. Many businesses will be taking advantage of the usual advertising techniques of newspaper ads, TV commercials and direct mail which can all be effective, but there are downfalls to these methods. Read the rest of this entry »

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A Unique Solution from Email Designer

August 29th, 2008

Email Designer is unique in that we can offer more than just an email marketing service. We are a division of, a Seattle web design agency that builds custom websites and also builds a number of custom programs to do perform a variety of functions. The following story is an example of how we can offer you more than others companies because of our custom solutions. Read the rest of this entry »

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Having trouble seeing html newsletters…

August 23rd, 2008

Email marketing is tricky in that those of us who have an opt-in list of 500+ people will almost always have a couple of people who send us emails saying they can’t see our newsletters, all they get is text. Your first reaction is to say, well my email program that ensured delivery must have some kind of problem, but 99% of the time thats not the case. Your next reaction is, well if one person is receiving the emails incorrectly than how many others are having the same problems, but not saying anything? It’s about that time you get on the phone and try to get some answers. Read the rest of this entry »

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Top 10 Email Marketing Mistakes

August 16th, 2008

A vague subject line. It doesn’t matter how great a newsletter you have if nobody opens your email. This is the first and most important step in email marketing, since it can decide whether or not people open your email.
Making your email too long. In today’s fast paced world nobody has the time to read through a big newsletter. Instead, make your newsletter short and to the point, if you want to include articles in your newsletter than summarize them and create a link to a landing page with the entire article. Read the rest of this entry »

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Test, Test, and Test Some More….

July 31st, 2008

Testing your email campaigns is another important part of email marketing. All too often people are pleased with throwing together an email newsletter the same way over and over and appealing to the same people every time, all the while they could be missing a huge portion of their audience. How do you appeal to these people? Just like anything else in email marketing the answer is…it depends. Audience groups will respond differently to different subject lines, special offers, time of day the email is sent and so on. To fix this problem, the only thing you can do as an email marketer is to test your emails in a number of different ways. The following is a list of factors that should be tested to narrow down your audience so that you can target them more effectively. Read the rest of this entry »

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Overview of Email Newsletter Marketing

July 17th, 2008

E-mail marketing is growing in popularity for two main reasons: 1. businesses are realizing the importance of staying in contact with current customers and creating customer loyalty, and 2. business owners need affordable opportunities to market their products and services to prospective customers who are interested in their product. As more and more companies use e-newsletters, to market to their target audience, however, we find our inboxes filled each morning and we have to sift through those that we want to read now, will read later or will simply delete. To make sure that newsletter gets opened now and read, follow these newsletter success secrets: Read the rest of this entry »

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Email Marketing: Building an Opt-In Email List

July 9th, 2008

In the email marketing world your success is largely based on not just the size of your opt-in email list, but the quality of people who have signed up to receive your emails. Building an effective list can be easy if you follow these three steps: Read the rest of this entry »

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Branding: A Crucial Part of Email Marketing

July 1st, 2008

These days with email inboxes filling up with more and more emails from businesses much like yours, it is crucial that you stand out above the rest. While there are a variety of ways this can be accomplished, you must keep in mind that spammers are always trying unique ways to make their email look legitimate. This is where the importance of branding comes in. Read the rest of this entry »

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Email Newsletter Frequency

June 24th, 2008

Marketing through email newsletters is one of the most effective ways of staying in contact with customers and keeping them up with recent announcements, sales and more. The question arises however, how often do I send my newsletters, and what should I say? Read the rest of this entry »

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Email Marketing tips from Email Designer

Email Newsletter Creation

Holidays are coming, it’s time to get the word out!

A Unique Solution from Email Designer

Having trouble seeing html newsletters…

Top 10 Email Marketing Mistakes

Test, Test, and Test Some More….

Overview of Email Newsletter Marketing

Email Marketing: Building an Opt-In Email List

Branding: A Crucial Part of Email Marketing

Email Newsletter Frequency

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